Tuesday, April 26, 2011

The Hundreds Footware: Summer 2011


Now in its 7TH year, The Hundreds is a 2-part lifestyle project that houses both a clothing line and online-magazine. Co-founded by Ben and Bobby Hundreds in 2003, both ends of The Hundreds incorporate our trademark attitude and personal perspective on street subculture.
The Hundreds apparel is inspired by LOS ANGELES LIFESTYLE / CALIFORNIA CULTURE and Southern California’s skateboarding, surf, punk, and hip-hop cultures. The design is also reminiscent of 1980s surf-culture t-shirts, independent skateboard company apparel of the 1990s, and the advent of “streetwear” at the end of the millennium. The line is comprised of graphic t-shirts, denim, wovens, fleece, outerwear, headwear, and accessories. In late 2008, The Hundreds also launched a shoe program monikored The Hundreds Footware. And in 2009, The Hundreds’ optical program, The Hundreds Eyeware, debuted to the public.
To date, The Hundreds has worked on special collaborative projects with globally-recognized brands like Disney, SE BMX, DeLorean Motor Co., Forum Snowboards, Casio G-Shock, eS, Gravis, Medicom, and individual artists and designers such as David Choe, Jun Cha, Tofer, Robbie Conal, Angelyne, H2O, Kurupt, Craola, Avail, and Usugrow.
The Hundreds product is sold in limited quantities in the world’s most prestigious streetwear and skate boutiques and has also been featured as a cover story in such media as the Los Angeles Times, New York Times Magazine, Antenna, Giant Robot, KoreAm, MuchMusic Television, and Inc. Magazine.
Currently, The Hundreds is stocked in over 400 accounts in every major city of the world. This includes The Hundreds’ first flagship retail location in the Fairfax District of Los Angeles, and the second The Hundreds store in San Francisco’s Union Square.

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