Monday, April 11, 2011

Optus "Secret Training Camp"


Nothing like training with the big guys. 'Secret Training Camp', directed by Paranoid US's Thierry Poiraud, brings some serious wildlife to the playing field. The spot, via M&C Saatchi, is a dramatic concept featuring the Australian national soccer team and African animals.
Everyone on the shoot would agree, the production was a feature film. Period. Animals were shot in Cape Town and Johannesburg, South Africa, on location . From there the crew went to Australia to shoot the athletes in a studio, and finished with post at BUF in Paris, France. Post-production was a two month full-scale effort. With animals, a night time setting, a child actor and soccer celebrities, it was no easy feat to get the final result.
In a note of humor, Optus invited French director Thierry Poiraud to a Socceroos match, assuming that since he was European, he would be a huge football fan. However in reality it was his first experience in a soccer stadium!

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